SHA NV INNOLAB Chocolatey Business


For our May’s 1 sq. ft. story, we approached Viknesh from SHA NV INNOLAB who has been Cube Self Storage’s customer since 2020.  SHA NV INNOLAB is a company that is involved in the distribution, marketing and export of premium chocolate products.

SHA NV INNOLAB is a Penang-based company and it was established by a father for his eldest daughter who was a first year college student. The daughter’s love for chocolates and her deep interest in business was the motivation behind the establishment of the company.

The idea was to give his daughter a platform to hone her business skills and to gain as much exposure as possible and experience in business.

“In 2019, we were introduced to a fine gentleman by the name Mr. Chandran who was the owner and Managing Director of a premium chocolate manufacturing company. The gentleman introduced his company’s range of premium chocolates called “DAREO”. We were so impressed and immediately fell in love with the taste of the chocolate products.” Viknesh said.

He continued “Initially, we bought a few cartons of DAREO premium chocolates of various types just to share with our family and friends. After tasting the chocolates, we received many compliments and requests from our friends to buy more!”

The response surprised them but never once have they thought to venture into the chocolate business. However, everything changed in 2020 when the Covid-19 pandemic hit globally.

“During the first MCO, we saw an opportunity to venture into the online business and DAREO was the perfect choice. So, after careful thought – we decided to form an enterprise to kick-start the premium chocolate business solely to promote and market DAREO brand premium chocolates.” Viknesh added.

Why choose self-storage?

“While we were actively promoting through social media like Facebook, WhatsApp and e-commerce website; we did realize that direct marketing is a must, especially booth sales. We decided to participate in as many bazaars, events, carnivals by taking up booths especially in malls.

Participating in these road shows, bazaars and events gave us a lot of mileage in terms of brand recognition and business growth. Due to this improvement of sales, we constantly have to stock up but storage has always been a huge setback for us.” Viknesh said.

He continued “Since premium chocolates melts easily, we need to store them in a climate controlled environment. Renting a cold room or buying one was not an option for us because it required a large investment.

We were looking around for solutions and that’s how one of our colleagues stumbled upon Cube Self Storage. It was a perfect answer for our storage needs and the pricing was competitive too!

We required a small storage size to store our stock and Cube Self Storage managed to match our requirements in terms of size and pricing. The customer service and support has been excellent so far and I wish the Cube Self Storage management keeps up the good work and continuously excels.” Viknesh ended.

How can we find Sha NV Innolab?

We are in the midst of revamping our website and in the meantime you can reach us at +01135761914 (business WhatsApp) for enquiries and catalogue.

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  • Avatar Shukie Li ★★★★★ a week ago
    They are affordable, responsible, and maintain frequent communication with you throughout the entire process! For me they … More also offered to arrange a third party pickup service for me, which made things very convenient and affordable! Highly recommended!
  • Avatar Dorita Lamech ★★★★★ 2 weeks ago
    Pleased to have found this place! Storage space is clean and organized with climate control options. Definitely more value … More for money than their competitors. My whole process was made easy and seamless with the efficient and helpful team and service! Communication was professional and prompt and I got everything done within a few days.
  • Avatar Omar Ryhan ★★★★★ 2 months ago
    Excellent storage service and more precisely, excellent onboarding service from the team.
    I’m doing a long travel, and
    … More now that I’m in south east Asia, I figured I don’t need all my warm clothes, so I stored it all in a luggage and kept it in Cube.
    They were super quick to get back to me with all the questions I asked on WhatsApp prior to dropping off my luggage. Service there was also quick and understanding.
    You can drop off your items yourself in case you’re on a tight schedule like I was. There biggest competitor, Beam, was a huge pain to get in contact with and they didn’t support drop-off, and overall were a hassle to deal with.
    One thing I would recommend Cube changes is how they accept credit card payments. It’s a bit insecure paying online on the customer service agent’s computer. Having a credit card machine is a lot more safe and professional. They of course accept cash if you’re happy with that.

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Please take note of our special opening hours during the holiday!

Customer Service Holiday Opening Hours:

6th June 2022 – 9am – 4pm

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